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The Oklahoman Electronic Edition

First, it was the beef industry with the Beef Ambassadors. Then the porkindustry headed for YouTube, and now the Animal Agriculture Alliance has caught the wave.

The Animal Agriculture Alliance launched two videos on YouTube, a popular website with a huge impact on today’s social culture, where almost anyone can share videos. The first Alliance video focuses on the importance of moderation and balance in making dietary choices. It suggests talking to a dietician or nutritionist about a balanced diet and warns against adopting diets based on political causes or trends. The second video points out that more than 90 percent of America’s farms and ranches are family-owned. It also explains farmers and ranchers commitment to their animals, their land and their community.

The videos feature Brad Johnson — who grew up on a ranch and went on to become an actor with credits including Comanche Moon, Crossfire Trail, Flight of the Intruder and Rough Riders. The Alliance’s 60-second video on moderation in diet was accepted as part of USDA’s MyPyramid Corporate Challenge, an effort to promote healthy, balanced diets and to encourage youth and adults to base their food choices on advice from nutrition experts.

To view the family-owned farms and ranches video, click here: http://www.youtube.com/watch?v=atFRUzUBYI8&feature=related

For the diet moderation and balance video, click here: http://www.youtube.com/watch?v=Kg_T3cZm5Ms&feature=user

Since males are more likely to visit YouTube than women, I wonder why they chose him?